Job description
As the Marketing Lead, you will play a pivotal role in developing and executing marketing strategies for their brand(s) to achieve business objectives, including sales, market share, and profitability. This is an exciting opportunity for a seasoned professional with a passion for driving brand success.
• Develop and implement a comprehensive marketing plan in alignment with sector strategy and IPS standards.
• Identify key sources of business, such as specialties, doctors, institutions, and regions, and create a targeted call plan to optimize resource utilization.
• Build strong relationships with key prescribers and decision makers to drive brand adoption.
• Monitor product performance and market trends, making necessary adjustments to marketing plans.
• Collaborate effectively within the organization to motivate key stakeholders and ensure alignment with brand objectives.
• Engage with Key Opinion Leaders (KOLs) to support current and future product objectives.
• Represent the brand/therapy area at regional, national, and international events to maximize brand impact.
• Drive market access by understanding key influencers/decision makers, developing relationships, and educating on product benefits.
• Support the development of health economic benefits and utilize them to educate decision makers and payers.
• Utilize public relations and media strategies to enhance the brand's public profile.
• Identify, build relationships with, and develop key patient associations and advocacy groups.
Candidate’s profile:
• A team player who communicates well with team members, partners, and clients.
• A person who is not perfect but has great time management skills, does not like to be late and is a self-driven worker.
• A person who will give us ideas and suggestions and loves his/her job.
Employer's requirements
Requirements for this position:
• Master's degree / University degree in pharmacy, medicine, biosciences, or related field.
• Minimum of 5 years of experience, preferably in the pharmaceutical industry.
• Fluent in spoken and written English.
• Strong understanding of marketing principles and strategies.
• Proven ability to develop and implement effective marketing plans.
• Results-oriented mindset with a focus on achieving targets.
• Familiarity with regulatory requirements and compliance in the pharmaceutical industry.
• Excellent communication, interpersonal, and influencing skills.
• Ability to work collaboratively in a dynamic environment and adapt to changing priorities.
• Strong business acumen and critical thinking.
• Proficiency in leveraging technology for stakeholder management and insight gathering.
• Demonstrated integrity and adherence to ethical standards.
• Basic knowledge of MS Office.
Benefits of work
They offer:
• An indefinite contract with a trial period.
• An opportunity to work in an innovative company known worldwide.
• A company car, mobile phone, and laptop.
• Possibility of education and great leadership.
If you are passionate about improving patient access and outcomes and possess the required qualifications, we invite you to join their team as a Marketing Lead. Help them shape the future of healthcare and make a difference in patients' lives. Please send us your CV via the application link.
If you have any further questions about the position, feel free to contact me: ena.vusic@adecco.hr
Please note that only shortlisted candidates will be contacted.
Company description
Our client, Novartis, an innovative pharmaceutical company, is one of the leading global medicines companies. They use innovative science and digital technologies to create transformative treatments in areas of great medical need. In their quest to find new medicines, they consistently rank among the world’s top companies investing in research and development. Their products reach nearly 1 billion people globally and they are finding innovative ways to expand access to their latest treatments.
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